Top 5 Beauty Retail Apps on iOS in Portugal Q3 2024

In the third quarter of 2024, the beauty retail app landscape in Portugal for iOS users saw varied performance trends across the top five applications. Here's a closer look at each app's download and active user metrics, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum exhibited a fluctuating pattern in weekly downloads, starting at 4.2K in early July and peaking at 3.6K in mid-August before declining towards the end of the quarter. Active users mirrored a similar trajectory, beginning at 25.4K and ending the quarter with an increase to approximately 30.4K.

Perfumerías Primor maintained a relatively stable download rate, with numbers hovering around 1.4K to 1.7K throughout the quarter. Active users showed a gradual increase, starting at 7.9K and reaching 8.8K by the end of September.

Notino: profumi e cosmetici saw a notable jump in downloads, with a significant increase in the last week of September to 1.1K. The app's active users reflected a positive trend, growing from 1.2K to 2.7K over the quarter.

KIKO MILANO - Makeup & beauty experienced consistent download figures, starting at 574 and closing the quarter at 596. Active user numbers showed a slight upward trend, ending the quarter at 859 from an initial 880.

Rituals Home & Body Cosmetics had a varied download profile, with a peak of 955 downloads in mid-August. Active users followed a similar pattern, with an increase from 1.2K in early July to over 2K by the end of September.

These insights provide a snapshot of the dynamic beauty app market in Portugal, and further detailed analysis can be accessed through Sensor Tower.